![]() ![]() That's where you'll find the Wheel of Fortune machine, for instance, a mainstay in casinos since 1996. Norton and Penny Parayo, Maryland Live's vice president of slot operations, made the analogy to the strategic merchandise placement one might see in a supermarket.Īs staple items - bread, milk, eggs - are way in the back of a supermarket, meaning that customers have to walk through the store to reach them, so casinos place the most popular machines far from the entrance, Parayo said. Rob Norton, general manager of Maryland Live, which opened two years ago, said more than half of the 4,200 slot machines there play for a penny per credit.īarnhill declined to go into detail about the arrangement of the machines on the Horseshoe Casino floor. The two casinos - separated by about 13 miles along the Baltimore-Washington Parkway - will be Maryland's two largest for now and are expected to compete for customers. ![]() Barnhill said more than half of the machines would be 25 cents per credit or less, adding that the mix of values would be "very similar to what Maryland Live will have." Asked how often he would expect such a machine to actually be played, Chad Barnhill, the Horseshoe's general manager, replied, "More than you might think."īut the Horseshoe Casino's mix of machines won't be tailored for high rollers. ![]()
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